Apollo Bay is a coastal town in southwestern Victoria, Australia. It is situated on the eastern side of Cape Otway, along the edge of the Barham River and the Great Ocean Road, in the Colac Otway Shire. The town has a population of 1777. Originally a fishing and dairying village, it now makes an income from tourism, though it is smaller and quieter than other tourist destinations such as Lorne. It is also host to the annual Apollo Bay Music Festival and the Great Ocean Sports Festival.