Jamaica’s western edge is a laid-back haven where there is little to do other than sit back, relax and enjoy the renowned gorgeous sunsets, in between beach bathing and partying. Centre of this hedonistic haven is Negril, dubbed the 'capital of casual', a sunny resort town that despite its popularity and proliferation of tourist accommodation has managed to retain the sleepy tropical charm that first seduced seekers of sun and solitude when it was 'discovered' in the 1960s.It was the hippies and flower children who first found Negril, a part of Jamaica appreciated for being different from the over-developed package tour market of Montego Bay. Negril still attracts a young crowd, and the beachfront bars and cafes are abuzz each night with reggae music and wild partying. Along with the party people, however, Negril is favoured also by those just wanting to get away from it all.