"Riviera Maya" is a tourism district following the highway 307 of Quintana Roo, Mexico. It historically started at Playa del Carmen and ended at Tulum pueblo, though the towns of Puerto Morelos to the north of Playa del Carmen and Felipe Carrillo Puerto inland are both currently being promoted as part of the Riviera Maya tourist corridor. It is famous for its all-inclusive resorts and smaller boutique hotels along the highway and on and near the beach. Luxury travel entities have been instrumental in increasing luxury villa rentals and yacht charters in the area.