Newmarket is an Auckland suburb to the south-east of the central business district. With its great building density, especially of retail destinations, it is considered New Zealand's premier retailing area, and a rival of local competitor Auckland CBD. Until the amalgamation of the borough councils into Auckland City Council in 1989, local governance in Newmarket was by the Newmarket Borough Council. Newmarket Borough was one of the smallest boroughs in the Auckland Region, but also one of the busiest. Due to increasingly high rents and land costs, most land is used in large commercial developments instead of smaller stores. This is especially true on the main street, Broadway, which has two large shopping centres, two movie theatres and many restaurants, bars and cafés.
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