Rimouski is a Canadian city (ville) on the center part of Bas-Saint-Laurent region in eastern Quebec, located on the south shore of the Saint Lawrence River at the mouth of the Rimouski River, and north-east of Quebec City. This town, with a population of 41,549 in 2001, offers several tourist attractions. With the new Desjardins-Telus theatre and the expansion of the industrial district to include many department stores, Rimouski has become a major service centre for the region.